Sunday, October 17, 2010

The Creative Process


 There are countless designs throughout the world that’s generated through the creative process of thinking, looking, and doing. There is no specific order to this process, because while creating a design, the designer will need to incorporate thoughts and observations at the same time to keep the process going. Every design has its purpose, and through the process of creativity, the designer is able to figure out how he/she wants to present it.
Each design has its creativity process, such as this image of the straw hen. Before processing this design, the designer of this egg holder probably thought about what materials to use, or how he/she wanted it to look, such as the size or structure of it. Looking was applied when the designer referred to a hen to capture its form. But where did the inspiration of this idea come from? It may have come from looking at eggs, looking at hens, or interacting with the straws that gave him the sudden idea. By combining looking and thinking, the designer put his creation into action by starting the doing process. But this doesn’t mean that the processes of thinking and looking are done with, because while creating the design, the designer will need to go back and forth from each process until its completion.
The structure of the hen is made with straws and with ropes of the same color binding the straws together to give it its shape. After the structure of the hen was formed, the designer cut some red material to create its head comb and wattle, used yellow material to make its beak, and used possibly black beads for its eyes. On the hen’s back, the designer deliberately left a round hole, and covered it with some plastic, leaving space for fresh eggs to go into. Form is a part of the thinking process of creativity, and in this design, the designer could have given the hen some extra decoration, but decided to keep it simple. The design is simple, yet very creative, because hens, eggs, and straw all have a relation with each other, so the designer incorporated each into the design and created a sense of unity.
Creativity isn’t about extravagance, but rather about the uniqueness and feeling the design brings to people, whether for visual effect or to communicate a message. This egg holder here is simple, useful, and brings a kind of joy when I look at it. What is it that designers want people to see? This can be seen as a question designers ask themselves when going through the process of creativity. And in design society today, all the creative designs we see goes through these 3 basic steps, whether to create something simple or something extravagant.

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